Atari to Unveil the Ultimate Urban Culture Game at E3 2004Posted on Thursday, May 06, 2004 @ 11:07:16 am E.S.T
Atari, Inc., a leader in interactive entertainment, and fashion pioneer Marc Ecko, creator and founder of the urban lifestyle brand Ecko Unltd. and publisher of COMPLEX magazine, are joining forces to create the first truly authentic video game based on urban culture and graffiti art. A sneak peek at Marc Ecko's Getting Up: Contents Under Pressure will be available exclusively at Atari's booth (Petree Hall #4003) at the Electronic Entertainment Expo (E3) in Los Angeles May 12-14. In graffiti terms, "getting up" means getting your name (or tag) out and visible.
In announcing the partnership, Bruno Bonnell, Chairman and CEO of Atari, said, "Videogames have become a huge part of the urban lifestyle but no game has yet to truly capture the look, attitude, action or sound of urban culture. We have an incredible opportunity to change that....to be the first to get it right and share the authentic experience with gamers worldwide. Marc's vision of Getting Up fuses his expert knowledge of youth culture, his talent as a graphic artist and his passion for gaming. It's nothing less than extraordinary and Atari is thrilled to be a part of it."
Marc Ecko, said, "This game will be genre-defining. Revolutionary. We will put the flag in the ground of popular culture with Getting Up. Over my seven-year journey to get this thing made, I have had the good fortune to have met and explored opportunities with many different publishers. Atari allowed me the freedom to challenge the status quo manner in how games are developed, and that is precisely why it is the ideal home for this title. This is a dream come true for me."
Marc Ecko's Getting Up: Contents Under Pressure is being developed by The Collective and is currently slated for release in June 2005. More details about the game will be released in the weeks to come.
About Marc Ecko Enterprises
Marc Ecko founded Ecko Unlimited, the world-famous rhino brand in 1993. In 10 years the company has grown into the largest urban apparel brand. Product categories include: Ecko Unlimited men's and women's apparel, outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes the G-Unit Clothing Company (a joint venture with multi-platinum musician, 50 Cent), Zoo York (a line of skateboards and skate-influenced clothing and accessories), Femme Arsenal (an upscale line of women's clothing, accessories, and cosmetics), and Marc Ecko (a premium collection of men's clothing and accessories). The company also publishes Complex magazine, a young men's consumer magazine with a rate base of 315,000. Ecko Unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally. Ecko Unltd. runs over 25 of its own retail stores across the country.
About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(tm), Enter the Matrix(tm), Neverwinter Nights(tm), Stuntman(tm), Test Drive®, Unreal® Tournament 2003, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(tm), Nickelodeon's Blue's Clues(tm) and Dora the Explorer(tm), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.
Posted By: Chris Pereira - 130 Reads
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