The "RADEON X800" Ushers in New Era of High Definition GamingPosted on Tuesday, May 04, 2004 @ 06:22:37 pm E.S.T
To the delight of gamers everywhere, ATI
Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today launched its RADEON(tm)
X800 Visual Processing Unit (VPU) which will deliver the industry's most
awesome gaming experience possible on a PC. With the introduction of the
RADEON X800, ATI continues its two year reign as the industry leader in
high-end graphics for gaming and ushers in a new era, High Definition
Gaming. Worldwide system integrators, original equipment manufacturers and
board partners are excited to deliver RADEON X800 powered systems and
boards beginning immediately.
Gamers using computers powered by RADEON X800 will enjoy a higher
performance, immersive gaming experience that looks better than ever
before. This High Definition Gaming experience is the PC equivalent to
watching a sporting event on an HDTV. This is made possible by the highly
scalable and efficient architecture of the RADEON X800 that uses 16
parallel pixel pipes and 6 vertex pipes to process more than 8 billion
pixels and almost 800 million vertices per second.
"The RADEON X800 builds on the great success of the RADEON 9700 and RADEON
9800, the most sought-after high-end visual processors in the world," said
Rick Bergman, Senior Vice President Marketing, General Manager, Desktop,
ATI Technologies Inc. "With the RADEON X800, the design team has
accomplished something that no one thought was possible. Not only have they
developed the highest-performing and most efficient graphics architecture
in the world, they have done so while maintaining high levels of stability,
reliability and manufacturability."
ATI has used the most advanced technologies available to design and
manufacture its new RADEON X800 graphics chips. Using the successful low k
.13 micron semiconductor process from Taiwan Semiconductor Manufacturing
Co., Ltd., ATI created a scalable, highly parallel and powerful visual
processor that is twice as fast as today's performance leader, the
RADEON(tm) 9800 XT. The advanced fabrication process and leading-edge GDDR3
memory have also enabled ATI and its board partners to deliver
high-performance, user-friendly graphics card solutions which will work in
customer's existing PCs without requiring radical and costly power supply
or cooling upgrades.
"RADEON X800 is awesome! The speed it can run shaders at high resolutions
with all the features turned on allows us to bring Battlefield 2 to life
like never before. ATI has done a great job again," said Torbjorn Laedre
and Torbjorn Söderman, Lead Render Programmers, Digital Illusions CE.
The RADEON X800 includes innovative new features that will enhance a
gamer's experience immediately and will help game developers deliver great
games for the future. For example, ATI's new compression technology
3Dc(tm), will easily allow game developers to create better-looking games
by using high-resolution normal maps. Normal maps are used to give
characters and scenes high levels of detail without the performance hit
that would normally be associated with using high-polygon models. For
gamers this means that their games will look better than ever without
impacting performance, which is of utmost importance in high definition
gaming.
"As soon as we began working with normal mapping in our games, we quickly
realized that one of our biggest bottlenecks was going to be the memory
usage of un-compressed normal map textures. Up until now, our only options
have been to use some kind of low-quality compression, or to cut back on
the number and size of normal mapped assets," said Rowan Wyborn, Irrational
Games. "With 3Dc, we finally have a high-quality compression solution that
gives almost perfect results, with 4:1 savings in texture memory. This will
allow us to put much finer detail into objects than we could previously and
increase the number of normal mapped assets we can put in our games without
blowing our texture budget."
"Ritual Entertainment will use ATI's new 3Dc normal map compression
technology to double the detail in our next generation game environments,"
said Doug Service, Director of Technology Development, Ritual
Entertainment. "Thanks to ATI, we can now create normal maps with twice the
amount of detail that use the same amount of memory as our original
uncompressed normal maps. This will lead to an outstanding increase in
visual fidelity for the characters and the entire scene. Ultimately, what
ATI's 3Dc normal map compression technology means to gamers is more highly
detailed game worlds and a more immersive game play experience."
The RADEON X800 builds upon ATI's success delivering visual processors for
the high-end gaming and computer enthusiast market. "Currently nearly 80%
of high-performance DirectX(r) 9 graphics cards shipping are powered by
ATI's visual processors," said Dean McCarron, Mercury Research. "The new
RADEON X800 series visual processors demonstrate ATI's continued focus on
the high-end segment of the PC graphics market."
ATI and its worldwide board partners will offer several configurations of
graphics boards based on the RADEON X800 chips. Board partners that will be
shipping RADEON X800 products include ABIT, ASUS, Celestica, Club 3D,
Connect 3D, Creative, Diamond, Elsa, FIC, Gigabyte, Hightech Information
Systems, Info-Tek, MSI, Sapphire, Tul, VisionTek, Xpertvision and Yuan.
System Integrators including ABS, Alienware, Falcon Northwest, Velocity
Micro, VoodooPC and ZT Group, will include the RADEON X800 in their systems
for customers who want the ultimate gaming PC.
ATI will offer two RADEON X800 products, the RADEON(tm) X800 XT Platinum
Edition and the RADEON(tm) X800 PRO through retail, system integrator and
OEM partners.
For the competitive gamers who demand the best performance bar-none, the
RADEON X800 XT Platinum Edition will be powered by a 16-pipe pixel
processing engine clocked at 520MHz. To take advantage of the massive pixel
processing power of the RADEON X800 XT Platinum Edition, the product has
been paired with high-speed 1.12GHz data rate GDDR3 memory and a 256-bit
memory interface. The RADEON X800 XT Platinum Edition will ship later this
month with a suggested retail price of USD $499.
The RADEON X800 PRO, with a suggested retail price of USD $399, will be
powered by a 12-pipe pixel processing engine clocked at 475MHz. A 256-bit
memory interface and GDDR3 memory with a 900MHz data rate will deliver
unmatched performance in its price category. The RADEON X800 PRO is
shipping immediately and customers can purchase it online through major
retailers in North America starting today. Customers can also purchase the
RADEON X800 PRO at ATI's online store at http://www.ATI.com .
For more information on the RADEON X800 and its underlying features and
technologies, please visit http://www.ati.com .
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost visual processor unit (VPU)
provider and is dedicated to deliver leading-edge performance solutions for
the full range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets. With
2003 revenues in excess of US $1.3 billion, ATI has more than 2,500
employees in the Americas, Europe and Asia. ATI common shares trade on
NASDAQ (ATYT) and the Toronto Stock Exchange (ATY). Posted By: Adam Paoli - 113 Reads
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