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The U.S. Army and Ubisoft Join Forces Posted on Wednesday, April 14, 2004 @ 04:35:29 pm E.S.T
Ubisoft, one of the world's largest video game publishers, and the U.S. Army, the world's premier land force, announced today that they have entered into a long-term agreement to develop and publish games based on the U.S. Army's industry leading America's Army game.
This historic agreement marks the first time that the U.S. Army has ever exclusively licensed its brand to a game maker and will dramatically expand the reach of America's Army to the vast console game market. The partnership gives Ubisoft unprecedented behind-the-scenes access to the vast resources of the U.S. Army, to give console gamers the same realistic, action-packed, military experience players have enjoyed with the award-winning PC game. With this agreement, the Army will also exercise ongoing content review with regard to the same features of realism, character progression, and gameplay motivated by Army values that have made America's Army one of the most popular online games in the world.
"America's Army is an excellent vehicle through which young adults can discover how Soldiers are developed and employed in the defense of freedom," said Colonel Casey Wardynski, originator and Director of the America's Army game project. "Ubisoft has extensive experience in producing best-selling military games and we're looking forward to getting their developers in the field with our Soldiers."
"Ubisoft is in the business of delivering what the consumer wants, and consumers want officially licensed games," said Jay Cohen, Vice President of Publishing for Ubisoft Inc. "When you play a sports game you want to play the game from the official league, and now, when you play an Army action game, you'll be able to play the undisputed leader."
This agreement marks the third major announcement from Ubisoft in the past few days and fires off the defining round in the company's quest to own the military games segment of the video game market. America's Army, Brothers in Arms(tm) and Tom Clancy's Ghost Recon(tm) 2 are evidence of Ubisoft's commitment to bring the gamer quality titles from every segment of the military category, from historical to near future, and aggressively position itself in the competitive military games market which accounted for 5 out of the top 10 combat franchises in 2003.
PC gamers have virtually experienced life as a U.S. Soldier since July 4, 2002. Now, thanks to this agreement between Ubisoft and the U.S. Army, console gamers will be able to join the experience beginning in summer 2005. The PC version of America's Army has consistently ranked among the most popular PC action games played online. Since its public release, more than 3.3 million players have joined America's Army, completing more than 600 million missions logging over 60 million hours of gameplay. America's Army is rated T for Teen. The Army will continue to develop America's Army for the PC with free distribution to end users at local Army Recruiting stations, ROTC Detachments and Army events, and free downloaded from various partners listed on the http://www.americasarmy.com site.
©2004 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.
© 2004 Red Storm Entertainment. All Rights Reserved. Ghost Recon, the Soldier Icon, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Red Storm and the Red Storm logo are trademarks of Red Storm Entertainment in the U.S. and/or other countries. Red Storm Entertainment, Inc. is a Ubisoft Entertainment company.
© 2004 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Gearbox Software and the Gearbox logo are registered trademarks of Gearbox Software, L.L.C.
About the U.S. Army:
Through the teamwork efforts of the more than 1.2 million Soldiers in the active Army, Army National Guard and Army Reserve, the U.S. Army is the world's relevant and ready land force. Today's Army Soldiers are on the frontline in the ongoing Global War on Terrorism in missions like OPERATION IRAQI FREEDOM and OPERATION ENDURING FREEDOM, and joint-service missions for the Department of Defense. The Army will be 229 years old June 14. For more information on the Army, go to http://www.goarmy.com or http://www.army.mil .
About Ubisoft:
Ubisoft is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft's strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 21 different countries including the United States, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubisoft generated a turnover of 453 million euros for the 2002/2003 fiscal year, up 23% over the previous fiscal year. To learn more, visit http://www.ubi.com . Posted By: Adam Paoli - 172 Reads
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