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"NBA Ballers" Brings Down the House Nationwide

Posted on Tuesday, April 06, 2004 @ 05:49:09 am E.S.T

Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, announced today that NBA Ballers(TM), an all-new and unique one-on-one NBA lifestyle basketball videogame, has shipped for the PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft.

“The successful release of NBA Ballers is a milestone that Midway has been excited about for several months now,” said Steve Allison, chief marketing officer, Midway. “Being the first basketball videogame to successfully incorporate the celebrity lifestyle element with both it’s ‘TV Tournament’ and ‘Rags-to-Riches’ gameplay modes, NBA Ballers has already amassed a significant amount of consumer interest and we are confident that the game will exceed its’ already high expectations.”

Officially licensed by the NBA and NBA Legends, NBA Ballers is the only basketball videogame to deliver the pure essence of basketball by highlighting the excitement of the one-on-one confrontation set within the alluring fantasy lifestyle of an NBA superstar. By focusing on intense one-on-one match-ups, Midway is able to create each and every NBA Baller and NBA Legend with his specific skill set in mind. Featuring 60 current NBA superstars and 24 all-time player legends, NBA Ballers takes the game out of the arenas and into some of the most lavish NBA player fantasy “cribs” for an up-close and personal one-on-one experience. NBA Ballers also features online play for the PlayStation 2.

NBA Ballers has been receiving high praise from the media:

“NBA Ballers, from Midway Games, is ferocious on the courts. Power up by destroying your opponent with crossovers [on the court], and off the court, NBA Ballers is smooth as silk.” – New York Daily News

“Game of the Month” – Playboy

“NBA Ballers is the first game of its kind to celebrate the bling-bling that is the beating heart of pro basketball…Ballers is all about the Benjamins, baby!” – MTV’s Spakin’ New Magazine

“Top five video games to check out in April…” – Chicago Tribune

”…definitely unlike any other basketball game” –XXL

“This game is all about the extravagant lifestyles…and the quest to be your best.” - Penthouse

Midway Games Inc. is a leading developer, publisher and marketer of interactive entertainment software. Midway videogames are available for play on all major videogame platforms including the PlayStation(R)2 computer entertainment system, Xbox, Nintendo GameCube(TM) and Game Boy(R) Advance.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2004 NBA Properties, Inc. All rights reserved. Distributed under license by Midway Home Entertainment Inc. MIDWAY and BALLERS are a trademarks of Midway Amusement Games, LLC. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies.

"This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2003, and in the other more recent filings made by the Company with the Securities and Exchange Commission.”

About Xbox
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Posted By: Adam Paoli - 242 Reads


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