Top Activity for National Goof-Off Day: Playing Video GamesPosted on Friday, March 19, 2004 @ 03:39:10 pm E.S.T
A national survey conducted in
advance of the March 22 National Goof-Off Day finds that playing video
games ranks highest among the ways young men like to goof off and
spend their time. The online survey, conducted by Jupiter Research and
Nintendo, finds that 39 percent of men ages 18 to 34 like to play
video games to goof off, beating surfing the Internet at 36 percent,
watching TV at 31 percent and going to the movies at 23 percent.
"The numbers show playing video games surpassed all the most
popular forms of entertainment, including TV, movies, music and the
Internet," explains George Harrison, Nintendo of America's senior vice
president, marketing and corporate communications. "And a prime choice
for guys who goof off, at home, on the go or anytime they choose, is
the No. 1-selling Game Boy Advance SP."
Playing video games also beat out other traditional goof-off
activities like listening to music (27 percent), eating (15 percent),
playing golf (11 percent) and talking on the phone (7 percent). In the
online survey, 2,713 men ages 18 to 34 chose their favorite goof-off
activities. Respondents selected up to three of 11 possible choices,
or added their own suggestions.
National Goof-Off Day is an appropriately goofy holiday on which
observers are reminded to sit back, relax and spend time goofing off.
Jupitermedia Corp., headquartered in Darien, Conn., is a leading
global provider of original information, images, research and events
for information technology, business and creative professionals.
Jupiter Research is a leading international research advisory
organization specializing in business and technology market research
in 18 business areas and 14 vertical markets.
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance and Nintendo GameCube(TM) systems
extend Nintendo's vast game library and continue the tradition of
delivering a rich, diverse mix of quality video games for players of
all ages. Since the release of its first home video game system in
1983, Nintendo has sold more than 1.8 billion video games globally,
creating enduring industry icons such as Mario(TM) and Donkey Kong(R)
and launching popular culture franchise phenomena such as Metroid(TM),
Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's Web site
at http://www.nintendo.com . Posted By: Adam Paoli - 91 Reads
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