Electronic Arts (NASDAQ: ERTS) and LEGO Interactive today announced that BIONICLE®, a fast-paced action adventure platform title based on one of the LEGO Company’s most successful toy lines of recent years, is now available for the PlayStation®2 computer entertainment system, Xbox™ video game system, and Nintendo GameCube™ game console. The PC-CD version of the game is scheduled for release on October 28, and will include special features that deliver a more life-like experience to consumers with PCs based on the Intel Pentium® 4 Processor with HT Technology.

In BIONICLE, players enter the world of Mata Nui, a paradise island where a shadow has been cast and the six heroes of destiny, called “Toa,” have been chosen for the greatest challenge of all. Players will have the opportunity to live out the BIONICLE legend by playing the Toa, helping them evolve into the super Toa, known as “Toa Nuva,” and eventually finding the seventh Toa. With the awesome elemental powers that the Toa possess, players must defeat the shadow of darkness brought by a sinister villain, Makuta, and return Mata Nui to light.

A fast-paced action adventure platform title with a good versus evil theme, BIONICLE allows players to battle opponents and explore a fascinating 3D world As players work to break Makuta’s dark spell, they also will be challenged to rescue scattered islanders called “Matoran” along the way. The adventure unfolds in six elementally themed regions of Mata Nui, including high mountains, great lakes, and mighty volcanoes. Danger lurks around every corner, from battling with Makuta’s foul minions to the island’s many environmental hazards such as falling rocks, rainforest winds, and lava spills. Players will be able to collect special power-ups to increase their elemental powers as they advance through the game.

BIONICLE was developed by Argonaut Games and co-published by EA and LEGO Interactive. The PC version of the game will contain special features that take advantage of the Intel® Pentium® 4 processor with Hyper-Threading Technology to provide a better visual experience including high-resolution artwork, sky, lighting, shadow and water effects for more realistic graphics in the 3D worlds. For example, kids can live the legend and be the “Toa” fighting against the shadow of darkness within the PC game. The “Toa” characters leap out of the game with more life-like qualities and shadows and the environment around the characters will appear more realistic, from the sparkling waters of the lakes of Mata Nui to the billowing clouds rolling across the skies.

About Electronic Arts
Electronic Arts, headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About LEGO Interactive
The interactive division was established in 1996 and has its worldwide headquarters near London. Our mission is to create world-class interactive entertainment for young gamers aged 6-12, based on LEGO intellectual property and brand values. As part of the LEGO Group, we have access to unique brand recognition as well as formidable marketing power within our target market. For more information, please visit www.lego.com/interactive.

About the LEGO Company
Based in Billund, Denmark, the LEGO Company, family-owned and privately-held since its founding in 1932, is a world leader in providing quality products and experiences that stimulate children's creativity, imagination and learning through playful activities that encourage hands-on, minds-on creation, fun, togetherness and sharing of ideas. Company employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.lego.com.

LEGO, the LEGO logo, BIONICLE, and BIONICLE logo are trademarks of the LEGO Group. © 2003 The LEGO Group. Electronic Arts, EA SPORTS, EA SPORTS BIG, and EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Nintendo GameCube is a trademark of Nintendo. All other trademarks are the property of their respective owners. Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Posted By: Adam Paoli - 131 Reads

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August 20, 2004