Nintendo's Early Holiday Spirit Keeps Giving Posted on Tuesday, October 07, 2003 @ 06:16:43 pm E.S.T
Nintendo of America Inc.'s aggressive holiday efforts for its Nintendo
GameCube video game system began with a price decrease to $99.99
and a $100 million marketing campaign. Nintendo now continues with an
exciting consumer pre-sell offer and a nationwide mall tour featuring the
most anticipated title this holiday season, Mario Kart: Double Dash!!, available Nov. 17.
The $10 million marketing campaign for Mario Kart: Double Dash!!
is led by a limited pre-sell offer, giving consumers who reserve a
copy of the game at select retailers a free bonus disc at the time of
purchase. The extra disc is loaded with playable game samples and
sneak-peek movies of upcoming software. Consumers also can test drive
the game more than a month before its launch. The Nintendo "Who Are
You?" Tour takes Mario Kart: Double Dash!! and a variety of games to
12 cities across the United States, starting on Oct. 31 in both San
Francisco and Boston. Playable demos of Mario Kart: Double Dash!! also
will be available at retailers nationwide starting in early November.
"Mario Kart has been one of best-selling franchises in Nintendo's
history, selling more than 20 million units worldwide during the last
11 years," says George Harrison, Nintendo of America's senior vice
president for marketing and corporate communications. "The latest
version, Mario Kart: Double Dash!!, arrives just in time for the
holiday season and is anticipated to be one of the hottest titles of
the year."
The bonus disc includes playable Nintendo GameCube previews of
Mario Party 5, F-Zero GX, Teenage Mutant Ninja Turtles by
Konami, Star Wars: Rogue Squadron III: Rebel Strike from
LucasArts and Sonic Heroes by Sega. The disc also includes movies
of 1080: Avalanche, Kirby Air Ride, Pokemon
Colosseum, Final Fantasy: Crystal Chronicles, SpongeBob
SquarePants: The Search for Bikini Bottom from THQ, and Harry
Potter: Quiddtich World Cup and NBA Live 2004 from Electronic
Arts. In addition, exclusive content for the Game Boy(R) Advance game
Fire Emblem will be included.
Mario Kart: Double Dash!!, at an MSRP of $49.99, sets the
benchmark for competitive gameplay with double the arsenal, faster
action, gorgeous graphics, bigger battles and frantic competition.
Players now can choose two characters per kart and use their special
abilities and a slew of items to their strategic advantage. The wide
range of options allows players to decide if they prefer the size,
robust kart and giant banana peels of Donkey Kong or the classic
fireballs and steady handling of Mario. No matter the choice, the
outcome is pure chaos as eight characters dole out damage in a mad
dash to the finish line.
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy Advance and Nintendo GameCube systems
extend Nintendo's vast game library and continue the tradition of
delivering a rich, diverse mix of quality video games for players of
all ages. Since the release of its first home video game system in
1983, Nintendo has sold more than 1.8 billion video games globally,
creating enduring industry icons such as Mario and Donkey Kong
and launching popular culture franchise phenomena such as Metroid,
Zelda and Pokemon. A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's Web sites
at either www.nintendo.com. Posted By: Chris Pereira - 131 Reads
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