ATI Introduces the RADEON 9800 XT and the RADEON 9600 XTPosted on Tuesday, September 30, 2003 @ 11:38:38 pm E.S.T
ATI Technologies Inc. (TSX: ATY,
NASDAQ: ATYT) today introduced the RADEON(tm) 9800 XT and the RADEON(tm)
9600 XT, delivering killer DirectX(r) 9 performance in leading games like
Half-Life(r) 2, which will be bundled with the graphics cards.
The RADEON 9800 XT, the most powerful visual processor available, takes the
award-winning RADEON 9800 architecture, the first and only to feature eight
full pixel pipes, and makes it even faster. Shipping immediately, the
graphics cards will feature 256MB of graphics memory and a wide, 256-bit
memory interface. In addition to the brute-force capabilities of the visual
processor, the architecture is efficiently designed to process instructions
in parallel, maximizing performance. The RADEON 9800 XT will be available
in stores and online in October from ATI and its board partners. ATI's
retail product will have a suggested retail price of $499.
The RADEON 9600 XT, the world's first visual processor developed using a
low k dielectric process, features four pixel pipes and 128MB of graphics
memory and delivers unbeatable performance for under $200. Recent reviews
have shown the RADEON 9600 XT to outperform cards twice its price in
today's shader-intensive DirectX 9 games. Gamers will enjoy the stunning
visual quality that the RADEON 9600 XT delivers, which renders in full
precision at all times. The card will also be available in stores and
online in October from ATI and its board partners.
"ATI's performance and image quality in DirectX 9-class games is
unmatched," said Rick Bergman, Senior Vice President, Marketing, General
Manager, Desktop, ATI Technologies Inc. "By bundling Half-Life 2 with these
products we are giving our customers the opportunity to experience the full
capability of ATI's DirectX 9 hardware."
Customers purchasing ATI's RADEON 9800 XT and RADEON 9600 XT will also get
a free copy of Half-Life 2 when the game ships. "We chose to partner with
ATI because of their outstanding DirectX 9 performance," said Gabe Newell,
Founder and Managing Director, Valve(r). "Half-Life 2 relies heavily on
advanced shader technologies to give the game a realistic and immersive
environment. ATI's DirectX 9-class RADEON(tm) cards are the best choices
for playing Half-Life 2."
ATI's RADEON 9800 XT and RADEON 9600 XT will be available in high-end
gaming systems from system builders like ABS, Alienware, CyberPower, Elite
PC, Falcon Northwest, IbuyPower, MDG, Velocity Micro, Voodoo PC and ZT
Group.
Add-in-board partners and third party graphics card manufacturers will also
be distributing products for retail, and for the OEM and white box markets.
Board partners include ASUSTeK, Celestica, Connect3D, CP Technology,
GeCube, Giga-Byte, Hercules, Hightech Information System, Sapphire,
VisionTek and Yuan.
For more information on ATI or its new products, please visit www.ati.com.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost visual processor unit (VPU)
provider and is dedicated to deliver leading-edge performance solutions for
the full range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets. With
2002 revenues in excess of US $1 billion, ATI has more than 2,000 employees
in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY). Posted By: Adam Paoli - 356 Reads
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