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Two New Color Casings for Game Boy Advance SP, Flame and OnyxPosted on Tuesday, September 09, 2003 @ 03:15:27 am E.S.T
Nintendo of
America Inc. today reported its industry-leading family of Game Boy(R)
Advance portable game systems surpassed U.S. sales of 15 million units
and, to celebrate, announced two new casing colors: Flame (red) and
Onyx (black) for the new Game Boy Advance SP model.
The front-lit, flip-top Game Boy Advance SP is an unprecedented
hit, in recent months accounting for 40 percent of all gaming systems
sold. Game Boy Advance and Game Boy Advance SP models have sold an
average of more than half a million units per month; a rate of more
than one unit sold every six seconds since the introduction of the
Game Boy Advance in June, 2001.
"With the depth and breadth of games we offer for people of any
age, it's no surprise that both systems are selling at record levels,"
says George Harrison, senior vice president, sales and marketing,
Nintendo of America. "The new hues are just our next step in leading
the portable gaming industry, allowing consumers to match their
personality or enhance their style with this gaming device."
Color psychologists believe that certain hues generate specific,
and often very strong responses in people. For example, black can
foster strength and encourage independence, while red empowers and can
stimulate the mind. In addition to the two new color casings, Flame
and Onyx, Game Boy Advance SP is available in Platinum (silver) and
Cobalt (blue).
Nintendo's Game Boy line has been hailed as the premier hand-held
video game system since its debut in 1989, selling more than 150
million units. By the 2003 holiday shopping season, more than 500 Game
Boy Advance titles will be available.
Among the most anticipated upcoming releases for the Game Boy
Advance SP are Super Mario Bros.(R) 3: Super Mario(R) Advance 4 (Oct.
21), Top Gear Rally (Oct. 27), Fire Emblem(TM) (Nov. 3), Mario and
Luigi(TM) (Nov. 17) and Sword of Mana(TM) (Dec. 1). Game Boy Advance
SP is available now at an MSRP of $99.99.
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance and Nintendo GameCube(TM) systems
extend Nintendo's vast game library and continue the tradition of
delivering a rich, diverse mix of quality video games for players of
all ages. Since the release of its first home video game system in
1983, Nintendo has sold more than 1.8 billion video games globally,
creating enduring industry icons such as Mario(TM) and Donkey Kong(R)
and launching popular culture franchise phenomena such as Metroid(TM),
Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's web sites
at www.nintendo.com. Posted By: Adam Paoli - 677 Reads
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