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Nintendo Struts Its Stuff During Los Angeles Fashion WeekPosted on Tuesday, October 26, 2004 @ 01:19:13 pm E.S.T
 To celebrate the synergy between two popular lifestyle brands, a runway model for hip-hop clothier Enyce on Monday sported a one-of-a-kind T-shirt featuring a Nintendo video game icon. The shirt, showcasing Donkey Kong(R), helped kick off
Fashion Week in Los Angeles.
The star-studded fashion show included Laurence Fishburne, Tisha
Campbell, Mimi Rogers, Simon Rex, Theron Benymon, David Alan Grier
and socialite Casey Johnson. Nintendo sponsored the after-party
following the fashion show. Party-goers got to sample the hottest
games for Nintendo GameCube(TM), including one of the most highly
anticipated games for the holidays, Metroid(R) Prime 2 Echoes.
"Enyce is an originator in the urban fashion sector, and Nintendo
is an originator in the gaming world," says Enyce co-founder Tony
Shellman. "It feels very natural for our brands to be collaborating."
Nintendo plans to auction the one-of-a-kind T-shirt worn by the
Enyce model on the runway and donate the proceeds to charity. VIPs at
the show received gift bags containing a separate limited-edition
branded T-shirt designed by Enyce, a Nintendo GameCube and the hottest
video games for the holidays. Nintendo and Enyce anticipate that the
fashion show will be the first of many activities together.
Enyce Clothing Company produces innovative sportswear for men and
women under the brand labels Enyce and Lady Enyce, respectively. With
a deep commitment to product excellence, attention to detail and
customer satisfaction, the company grounds itself in three ideals:
product quality, style and individuality. Founded in 1996, Enyce
Clothing Company is based in New York, N.Y., with national offices in
Los Angeles, Chicago and Atlanta, and international offices in
Ontario, Canada; Amsterdam, Holland; and Tokyo, Japan. In November
1993, Enyce joined the Liz Claiborne stable of brands. To learn more
about Enyce Clothing Company, please visit our Web site at
http://www.enyce.com .
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance, Nintendo DS(TM) and Nintendo
GameCube(TM) systems extend Nintendo's vast game library and continue
the tradition of delivering a rich, diverse mix of quality video games
for players of all ages. Since the release of its first home video
game system in 1983, Nintendo has sold more than 1.9 billion video
games and more than 170 million hardware units globally, creating
enduring industry icons such as Mario(TM) and Donkey Kong(R) and
launching popular culture franchise phenomena such as Metroid(R),
Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's Web site
at http://www.nintendo.com . Posted By: Adam Paoli - 113 Reads
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