SEGA® of America today announced the North American release of NHL® Eastside Hockey Manager™ exclusively for PC and Mac. Developed by Sports Interactive, creators of the critically acclaimed Championship Manager® series in Europe, NHL® Eastside Hockey Manager™ delivers sports fans the most authentic and realistic hockey management game experience ever.

Build a dynasty. Achieve glory. NHL® Eastside Hockey Manager™ puts players in total control as general manager of one of over 250 pro and semi-pro teams from 18 playable leagues -- including the NHL® -- all over the hockey world. Create and shape rosters from a database exceeding 15,000 by trading players and signing free-agents. Draft the leagues' hottest prospects. Balance player needs against those of the media. NHL® Eastside Hockey Manager™ lets fantasy sports buffs and those looking to satisfy their hockey fix do it all in greater depth than ever before.

NHL® Eastside Hockey Manager™ (NHL EHM™) incorporates Sports Interactive's award-winning game engine that has been refined and tuned in accordance with over 12 years of feedback and development. It is officially endorsed by the National Hockey League™ (NHL) and the National Hockey League Players' Association™ (NHLPA™).

"In many ways, NHL® Eastside Hockey Manager™ could not have come at a better time," said Scott A. Steinberg, vice president of entertainment marketing, SEGA of America, Inc. "The game offers legions of idle hockey fans an opportunity to test their wits in the ultimate sports management simulation."

The North American launch of NHL® Eastside Hockey Manager™ represents SEGA's first foray into the sports management genre. Its second title, Worldwide Soccer Manager is scheduled for release in winter 2004. NHL® Eastside Hockey Manager™ is rated "E" for Everyone and is available at retailers nationwide for an MSRP of $39.99 US / $59.99 CDN. For screenshots and artwork, visit the SEGA FTP site at: http://segapr.segaamerica.com .

About SEGA
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at http://www.SEGA.com .

About Sports Interactive
Sports Interactive (SI), the creator of the Championship Manager® series, is the world's leading developer of sports management simulations. Founded in 1994 and based in Islington, North London, SI has a full-time staff of 34 and employs the services of more than 2,500 part-time researchers across the globe. Five of SI's creations are among the UK's Top 20 best-selling PC games of all time. The company's future games will be published by the global computer and video games giant, SEGA. Further information on the company is available from its website, http://www.sigames.com .

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February 13, 2005