Tak 2: The Staff of Dreams Ships for Throughout North AmericaPosted on Monday, October 11, 2004 @ 02:55:23 pm E.S.T
THQ(R) Inc. (Nasdaq:THQI) and Nickelodeon today announced Tak 2: The Staff of Dreams(TM) -- for the PlayStation(R)2 computer entertainment system, Xbox(R) videogame system from Microsoft, and Nintendo's GameCube(R) and Game Boy(R) Advance -- has shipped to retail outlets throughout North America. The predecessor to this title, Tak and the Power of Juju, was the first property released under THQ and Nickelodeon's agreement to create new cross-media intellectual properties for initial release in the videogame space with the express intent of migrating the properties to other entertainment media.
"We are delighted that the success of Tak, the first title in our unprecedented 'games first' agreement with THQ, has lead to a sequel for this holiday," said Steve Youngwood, senior vice president, Nickelodeon Media Products Group. "Tak 2: The Staff of Dreams is sure to draw gamers back to the brand with a more mature Tak, amazing dream elements, new Juju powers and unique spirit animals."
"Creating a sequel to the Tak property has been a huge initiative for THQ and Nickelodeon across both our organizations," said Tiffany Ternan, senior vice president, North American sales and distribution, THQ. "We're thrilled with the enthusiasm we've received for Tak 2: The Staff of Dreams at retail and look forward to consumers' response to an all-new Tak adventure."
Tak 2: The Staff of Dreams benefits from a multi-million dollar marketing campaign, including:
- A four-month major network and cable television campaign featuring nine different sets of creative
- A comprehensive print campaign throughout the holidays
- Retail promotions with all major retailers
- Massive game trailer campaign included on over 3 million Paramount Home Entertainment videos/DVDs and THQ/Nickelodeon videogames
- Exposure on Nickelodeon's U-Pick Live show, featuring clips from the game and live product give-aways
- Tak 2 comic strip in the December issue of Nickelodeon magazine
- Exclusive Tak mini-game, as well as special downloadable e-collectible cards, hosted by Nick.com
- Console-specific promotions with Sony, Nintendo and Xbox, including demo discs in-store game kiosks and dedicated first party mini-sites
- Official Tak 2: The Staff of Dreams Prima Strategy Guide
About Tak 2: The Staff of Dreams:
Tak 2: The Staff of Dreams will continue following Tak on his adventures against evil. However, players will take on the role of a more experienced Tak as he goes on an epic adventure that will require him to learn all new Juju magic in order to recover the Nightmare Scepter and defeat the evil shaman, Tlaloc. Players will maneuver Tak, armed with new Juju abilities. He will master the ancient Juju magic of animals, allowing him to morph into creatures and accumulate the power of a Spirit Animal. This innovative sequel will also feature massive linear environments and a returning cast of favorite characters, along with four brand new Jujus and the introduction of Jibolba's brother, JB. All new Nightmare Creatures and magical Woodies will also help to further the action. In addition, Tak will be outfitted with new Juju powered artifacts, including the powerful Dream Shaker, which affords him the power to close dream rifts.
Avalanche Software developed the console versions of Tak 2: The Staff of Dreams. THQ's internal studio, Helixe, developed the Game Boy Advance version.
For more information on Tak 2: The Staff of Dreams and the rest of THQ's 2004 product line-up, please visit http://www.thq.com .
About Nickelodeon
Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for nine consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
About THQ
THQ(R) Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms, including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at http://www.thq.com . THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including but not limited to expectations and projections related to the release and features of Tak 2: The Staff of Dreams, and are based upon management's beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including, but not limited to economic, competitive and technological factors affecting the operations, markets, products, and pricing of THQ. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its and Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2004, and particularly the discussion of risk factors that may affect results of operations set forth therein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Posted By: Adam Paoli - 112 Reads
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