Survey for Nintendo's Pokemon Finds Strategic Thinking EnhancedPosted on Tuesday, September 07, 2004 @ 01:29:13 pm E.S.T
A survey of nearly 2,100 parents
confirms what Nintendo has known all along: Pokemon(R) video games
help kids learn important core values and skills. Nintendo
commissioned Impulse Research Corp. to conduct the survey to coincide
with today's launch of two new highly anticipated video games,
Pokemon(R) FireRed and Pokemon(R) LeafGreen for Game Boy(R) Advance.
Key responses from responding parents include:
- More than 75 percent think that Pokemon does a good job of
promoting positive values and enhances strategic thinking.
- Almost 70 percent say that Pokemon improves memory skills and
promotes teamwork.
- More than 60 percent believe that Pokemon increases mental
agility and awareness as well as promotes cooperation with
friends.
"We're proud to be a part of a video game franchise that parents
believe helps boost important skills, like teamwork and memory, that
can translate to kids excelling in school," says George Harrison,
Nintendo of America's senior vice president of marketing and corporate
communications. "And, with the new Game Boy Advance Wireless Adapter
bundled with Pokemon FireRed and Pokemon LeafGreen, players now can
expand their abilities even further by testing their brain power
against many other players simultaneously."
Pokemon FireRed and Pokemon LeafGreen contain expanded lands for
players to explore. Players can choose to play as either a boy or girl
Trainer as they encounter characters from, and transfer information
between, previous games like Pokemon Colosseum(TM), Pokemon(R) Ruby
and Pokemon(R) Sapphire. A new-and-improved Pokedex is more colorful
and easier to use than ever.
Today's launch of two new Pokemon games, Pokemon FireRed and
Pokemon LeafGreen, also marks the debut of the new Game Boy(R) Advance
Wireless Adapter with wireless communication technology from Freescale
Semiconductor, which comes packaged with the games. The adapters allow
up to 40 players to come together in a Union Room within the games to
chat, trade or battle Pokemon without being connected by cables.
Pokemon FireRed and Pokemon LeafGreen, Rated E for Everyone, each
sell for an MSRP of $39.99, a price that includes the Game Boy Advance
Wireless Adapter.
Impulse Research Corp. of Los Angeles conducted the online survey
in August among a random sample of 2,098 parents across the country
who are members of the CyberPulse Advisory Panel. The overall sampling
error for the survey is +/- 2.5 percent.
Pokemon USA, Inc., a+ subsidiary of The Pokemon Company in Japan,
manages and oversees the property outside of Asia, which includes
licensing activities, brand promotions, publication of the trading
card game, TV animation, home video entertainment, the official
Pokemon Web site, the Pokemon Center NY in Rockefeller Center and
pokemoncenter.com, an e-commerce site. Nintendo of America manages
marketing and distribution of Pokemon Video Games and the Pokemon
Trading Card Game in North America.
Pokemon was launched in Japan in 1996 for play on Nintendo's Game
Boy(R) and has evolved into a global cultural phenomenon. Pokemon was
introduced in North America in September 1998 and has since generated
more than $15 billion in worldwide retail sales. More than 38 million
Pokemon video games have been sold in the United States, including
Pokemon Ruby and Pokemon Sapphire, which were the No. 2 and No. 3
best-selling video games of 2003, according to the NPD Group. The
trading card game, fueled by organized play programs around the world,
has spurred global sales of more than 13 billion cards to date, while
the Pokemon animated series on Kids' WB!, now in its sixth season,
consistently ranks within the top three shows for boys ages six to 11.
For more information, visit http://www.pokemon.com .
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance and Nintendo GameCube(TM) systems
extend Nintendo's vast game library and continue the tradition of
delivering a rich, diverse mix of quality video games for players of
all ages. Since the release of its first home video game system in
1983, Nintendo has sold more than 1.9 billion video games and more
than 170 million hardware units globally, creating enduring industry
icons such as Mario(TM) and Donkey Kong(R) and launching popular
culture franchise phenomena such as Metroid(R), Zelda(TM) and
Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based
in Redmond, Wash., serves as headquarters for Nintendo's operations in
the Western Hemisphere.
For more information about Nintendo, visit the company's Web site
at http://www.nintendo.com . Posted By: Adam Paoli - 127 Reads
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