Biggest First Week in Franchise History for Madden NFL 2005 - HOT!Posted on Friday, August 20, 2004 @ 04:05:26 pm E.S.T
Electronic Arts (Nasdaq:ERTS) today announced that, based on internal data, Madden NFL 2005 sold more than 1.35 million copies at retail stores within the first week, making it the biggest week one launch of a Madden NFL Football game in the franchise's fifteen year history.
"Once again, EA SPORTS has delivered the best football experiences in the market," said EA Vice President of Marketing Todd Sitrin. "Both our Madden NFL 2005 and NCAA Football 2005 games have posted extremely high review scores and the strongest launch sales in the history of their franchises."
"Somehow Madden NFL 2005 outdid itself, after last year's huge launch, this year's was even bigger and better," said GameStop President and Chief Operating Officer Dan DeMatteo. "We spent a lot of time before last week preparing our store managers for the biggest retail event we've had in the past year, it was a great week for GameStop and Madden fans all over the country."
"No other game generates the kind of consumer excitement and traffic that Madden does," said Debbie Mola, Vice President of Merchandising at EB Games. "The passion of the Madden consumer and the anticipation for its launch makes Madden the most unique retail experience of the year."
Based on internal tracking, EA estimates:
-- Madden NFL 2005 had the biggest week one launch in the history of the franchise, selling more than 1.35 million units.
-- NCAA(R) Football 2005 was the #1 selling video game on the PlayStation(R)2 computer system in July 2004.*
-- With double digit sell-through percentage increases this year, both Madden NFL 2005 and NCAA Football 2005 are tracking ahead of last year's record volume, when independent data showed they were the number one and number two selling football titles for the year.
-- Within a month of NCAA Football 2005 shipping and with Madden NFL 2005 on store shelves only a few days, EA SPORTS(TM) football titles have registered more than 315,000 new user accounts to play online through the PlayStation 2 console and on Xbox Live(TM).**
"The excitement we're seeing over Madden NFL 2005 and NCAA Football 2005 is at an all-time high," added Sitrin. "Yet again EA SPORTS fans are telling us loud and clear that they're fired up for our 2005 roster of games and if Madden NFL Football and NCAA Football aren't enough, NASCAR 2005: Chase for the Cup, Tiger Woods PGA TOUR 2005, NBA LIVE 2005, NHL 2005, FIFA Soccer 2005 and March Madness 2005 all are coming out soon -- delivering all the innovations in gameplay and online features any sports gamer can want."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is http://www.ea.com . More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com .
Madden NFL 2005, the most complete football game ever, is available for the PlayStation 2 console, Xbox, Nintendo GameCube and Game Boy(R) Advance this week and the PlayStation(R) console and PC are scheduled to ship in September. The game, which was developed by EA Tiburon, is rated "E" (Everyone) by the ESRB and has an MSRP of $49.95 for the PlayStation 2 console, Xbox, and Nintendo GameCube; $39.95 for PC; $29.95 for Game Boy Advance; and $24.95 for the PlayStation console. The game's official website is http://www.madden2005.com .
NCAA Football 2005, developed by EA Tiburon, is rated "E" (Everyone) by the ESRB and is available on the PlayStation 2 console, Xbox and Nintendo GameCube. The game's official website is http://www.ncaafootball05.com .
*Total US Units sold in July 2004 according to The NPD Group, Inc.
**For information on the online play features for either Madden NFL 2005 or NCAA Football 2005, go to http://www.easports.com .
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES and John Madden Football are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association. NASCAR, Chase for the Cup, Tiger Woods, PGA TOUR, NBA and FIFA are trademarks of their respective owners and used with permission. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox Live are registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or in other countries. Nintendo GameCube and Game Boy Advance are trademarks of Nintendo. All other trademarks are the property of their respective owners. Posted By: Adam Paoli - 325 Reads
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