The second wave of exciting new Duel Masters(TM) interactive entertainment is on its way as Atari, Inc. (Nasdaq: ATAR) and Wizards of the Coast, a subsidiary of Hasbro Inc., today announced Duel Masters: Kaijudo Showdown will launch on Nintendo's Game Boy(R) Advance in November. The highly anticipated sequel to Duel Masters: Sempai Legends, which shipped for Game Boy Advance in June, Duel Masters: Kaijudo Showdown reunites fans with their favorite characters from the TV show as they battle in tournaments and embark on a mysterious mission in which the fate of the world is jeopardy.

"Duel Masters: Sempai Legends is a fan favorite because they allow devotees to enter the world of their favorite trading card game and TV show and Kaijudo Shodown is the next exciting chapter to the Duel Masters story," said Nancy MacIntyre, vice president of Marketing and Public Relations, Atari's Beverly studio. "The Game Boy Advance is a perfect platform for Duel Masters because it allows both new fans and veterans a chance to build and tweak their decks, and then link systems together to battle it out to determine who will be the greatest Kaijudo master."

"Atari has once again taken the already popular Duel Masters trading card game and TV show and translated those experiences into a highly enjoyable form of interactive entertainment," said Scott Rouse, Duel Masters brand manager, Wizards of the Coast. "Fans that loved the first Game Boy Advance title, Duel Masters: Sempai Legends, will get even more surprises with Kaijudo Showdown."

Developed by Mistic Software, makers of the Duel Masters: Sempai Legends, Duel Masters:Kaijudo Showdown offers a story-driven experience in which the lead character must solve a sinister mystery to prevent the world from falling into chaos. Featuring interaction with characters from the TV show, the ability to build and fine-tune decks using 300 cards and the chance to enter Shop Tournaments and win special booster packs, Duel Masters: Kaijudo Showdown has everything Duel Masters fans crave.

About Hasbro, Inc.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Wizards of the Coast
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering(R), among many other trading card games and family card and board games. Wizards is also a leading publisher of role playing games, such as Dungeons & Dragons(R), and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at http://wizards.com .

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com .

Posted By: Adam Paoli - 153 Reads

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February 15, 2005