ATI RADEON 9100 PRO IGP Selected to Power New Dream Desk PCPosted on Wednesday, August 11, 2004 @ 11:09:36 pm E.S.T
ATI Technologies Inc. (TSX: ATY,
NASDAQ: ATYT) today announced that Disney has selected the RADEON® 9100 PRO
IGP as the platform technology for its new Disney Dream Desk PC™.
Designed for the youth market, the Dream Desk PC provides users with a
comprehensive package of high performance hardware and software
capabilities in a custom Disney form factor. By selecting the RADEON 9100
PRO IGP, the Dream Desk PC delivers cinematic graphics quality combined
with rock solid system stability. The Disney Dream Desk PC was officially
unveiled at a gala launch event at the American Museum of Natural History
in New York City on August 5th.
“Disney has a long tradition of delivering solutions that foster the growth
and imagination of young people,” said Chris Heatherly, General Manager,
Global Disney Electronics. “Through working with an industry leader in 3D
graphics technology like ATI, we can ensure that Dream Desk PC users have
an exceptional visual experience while enjoying today’s most popular games
and applications.”
The Dream Desk PC comes equipped with a range of high quality components
including a 2.66Ghz Intel® Celeron® Processor, Microsoft® Windows® XP Home
Edition, 40 GB hard drive and 256MB DDR RAM. The Dream Desk experience
is further enhanced with a range of Disney 3D games and proprietary
software applications for creating movies, pictures and music. Parents
enjoy the safety and security of knowing their children are protected while
online with an extensive bundle of Internet filtering, e-mail filtering,
and spam blocking software included.
“In designing the Dream Desk PC, Disney needed an industry-proven platform
technology that offered an optimal mix of features, compatibility and
graphics performance,” said Reuven Soraya, Director of Marketing,
Integrated Business Unit, ATI Technologies. “By selecting ATI’s RADEON
9100 PRO IGP, Dream Desk users can bring their favourite Disney characters
to life in cinematic 3D quality while enjoying access to a broad range of
today’s most popular applications and games.”
The Dream Desk PC will have an MSRP of $599 US and will be available
through the Disney Catalog and DisneyStore.com beginning August 12, and at
CompUSA stores beginning September 12th.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of The Walt Disney Company
that extends the Disney brand to merchandise ranging from apparel, toys,
home décor and books to interactive games, food and beverages, electronics
and fine art. This is accomplished through the work of the division’s
various lines of business: Disney Toys, Disney Softlines, Disney Hardlines,
Disney Publishing, Buena Vista Games and Baby Einstein. The Disney Store,
which debuted in 1987, also falls under DCP, carrying mostly exclusive,
non-licensed merchandise.
About ATI Technologies
ATI Technologies Inc. is the world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world’s foremost visual processor unit (VPU)
provider. ATI is dedicated to delivering leading-edge performance solutions
for the full range of PC and Mac desktop and notebook platforms,
workstations, set-top and digital televisions, game consoles and handheld
device markets. With 2003 revenues in excess of US $1.3 billion, ATI has
more than 2,700 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY). Posted By: Adam Paoli - 127 Reads
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