Atari, Inc. (Nasdaq: ATAR) and Wizards of the Coast, a subsidiary of Hasbro Inc., today announced that a limited edition run of Duel Masters(TM): Sempai Legends(TM) will ship to retail with collectible Duel Masters(TM) cards from the hit trading card game.

"Atari is excited to offer official Duel Masters cards with every Limited Edition Duel Masters: Sempai Legends," said Nancy MacIntyre, vice president of Marketing and Public Relations for Atari's Beverly studio. "Atari created Duel Masters: Sempai Legends with significant support from Wizards of the Coast and Hasbro to ensure that the Game Boy(R) Advance product is a perfect complement to the Duel Masters universe. Duel Masters: Sempai Legends is an extension of the Duel Masters trading card game, a place where fans can hone their skills and lose themselves in the rich story behind the popular trading card game."

Duel Masters: Sempai Legends will feature several marketing highlights for Game Boy Advance, including:

-- First Game Boy Advance packaging to feature a visually stunning halo foil prism treatment and a front box flap, so parents and kids can see all of the great gameplay features

-- The most trading cards ever included with a Game Boy Advance game

-- Fully synchronize launch strategy supported by a nationwide Wizards of the Coast Mall Tour

-- Trading Card, Video Game and Anime Enthusiast convention presence throughout 2004 and beyond

-- Pre-order program at participating retailers to ensure that dedicated gamers will have an opportunity to reserve their copies of the limited edition Duel Masters: Sempai Legends

Duel Masters: Sempai Legends offers a story-driven experience. The player inherits a valuable Duel Masters card from his grandfather but, before he can add it to his deck, it is stolen by a mysterious man. As a result, the player must travel through a dangerous world inhabited by rival duelists in the hopes of regaining his stolen property. Along the way, the player enters tournaments and gains the experience to some day become a Kaijudo Master. Duel Masters: Sempai Legends is scheduled to ship June 1, 2004. For more information, please visit http://www.atari.com.

Hasbro, Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Wizards of the Coast

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering(R), among many other trading card games and family card and board games. Wizards is also a leading publisher of role playing games, such as Dungeons & Dragons(R), and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games, such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games, such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.

SAFE HARBOR STATEMENT

Certain statements contained in this release are forward-looking statements (rather than historical facts) that are subject to risks and uncertainties that could cause actual results to differ materially from those described. With respect to such forward-looking statements, the company seeks the protection afforded by the Private Securities Litigation Reform Act of 1995 and other enabling legislation. Statements contained herein with regard to the company's business outlook and prospective operating and financial results are based upon management's expectations regarding various factors, which may be beyond the company's control. This statement is not intended to identify each and every risk and uncertainty inherent in the company's business, and should be read in conjunction with the company's cautionary statements contained in its most recent filings with U.S. and foreign regulatory authorities.

Posted By: Chris Pereira - 160 Reads

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February 16, 2005