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ESPN Videogames Announces Celebrity RelationshipsPosted on Wednesday, May 12, 2004 @ 01:36:34 pm E.S.T
Electronic Entertainment Expo (E3) - ESPN Videogames today announced details of a unique celebrity relationship that combines Hollywood, the music industry and football , and the video game industry within ESPN NFL 2005. ESPN Videogames has partnered with celebrities that who are eager to promote the ESPN Videogames brand and embrace the sport and represent the broad audience range that has made video game entertainment a successful mainstream mediumindustry.
"Exceeding 10 billion dollars in revenue, the video game industry has become the hottest form of entertainment, with sports video games leading the pack," Video games have become the hottest form of entertainment media," saidtates Steve Raab, Senior senior Vice vice President president of Marketing marketing for Visual Concepts, the producers of ESPN Videogames. "Growing to well over 9 billion dollars in revenue, the industry has become a mainstream outlet, and sports video games are leading the pack. We approached key celebrities who represent appeal to the broad diverse range of sports video game enthusiasts. We're very excited by the new possibilities this relationship brings and are pleased that each of these celebrities are as enthusiastic to work with ESPN Videogames as we are with them."
The list of celebrities includes hip hop pioneer Funkmaster Flex; , Jamie Kennedy of the Jamie Kennedy Experiment; , Carmen Electra from Carmen Electra and the Pussycat Dolls; , Steve-O of Jackass and Wild Boyz fame; , and David Arquette, famous for starring roles in Scream and Eight Legged Freaks. Each celebrity will be found in the popular "Crib" mode in ESPN NFL 2005. "The Crib" is a virtual pad where gamers can gain new unlockable items by completing various goals. As they explore the mode, gamers will receive in-game phone calls from celebrities who are looking for afor a challenge. New items and further additional celebrity challenges will be revealed as the player progresses through the game.
Available for both Playstation®2 computer entertainment system and the Xbox® videogame system from MicrosoftA, ESPN NFL 2005 is scheduled to release this fall. ESPN Videogames are produced by Visual Concepts - Sega's sports studio.
For more information, log on to http://www.espnvideogames.com .
About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.
About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the Posted By: Adam Paoli - 214 Reads
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